IN WHAT WAY IS A PRODUCT FILM A PROMOTIONAL TOOL?

Perhaps you’d like to increase your company’s revenues, encourage viewers to purchase your product, raise awareness of your company and/or your products or you’d like to see more visits to your website? If any of this applies, then a product film, customised to fit your product, is the right medium to influence purchase decisions.

If it has the right tone, your product film will be given added value. For example, you can use an interview to highlight the innovative aspects and benefits of your product yourself, though this could also be done using a voiceover, on-screen text or simply through the use of music appropriate for the content.

WHY IS IT EASIER TO SELL A PRODUCT WITH THE AID OF A PRODUCT FILM?

The most important of the five senses in the human mind is that of sight, followed by that of hearing. When we read a text, letters are combined by the brain to make a word. This is time-consuming and exhausting. In contrast, moving images transmit the information to the brain in nanoseconds without the person becoming too tired too quickly. Eighty percent of all information reaches the human brain via the eyes. If an image is accompanied by text heard by the listener, the information absorbed by the brain increases up to 95%.

By uploading your products on to YouTube and disseminating edited highlights of it on social media, you can cost effectively increase your number of viewers, the clicks on your website and your sales figures.

PLANNING AND IMPLEMENTATION

In the preliminary planning phase, you give us the information and details we need for our planning by means of telephone calls and virtual meetings. After that, we will draw up a preview of the storyboard, including our comments, that is sent to you for your input. When this collaborative work has been completed and the storyboard has been approved by you for the production of your film, we start working on the rest of the conceptual implementation of the project.

plenamedia.tv has many years of experience across Europe in producing a variety of formats of product films. You will be supported and assisted by plenamedia.tv from the planning stage until receipt of the finished product film. The target audience specified by you in advance will be won over by the added value offered by your product.The higher the quality of the product film produced, the faster and more convincingly you will reach the desired target group with your product film. That is why we also produce such firms using high-quality cameras featuring cine lenses in 4K – ensuring that your film can continue to be re-used in the future.

High-quality product films are also gaining in importance when trade fairs are no longer used as a marketing tool. In such cases, the product film is an ideal and effective promotional tool – whether for reaching your existing customers in an appealing and convincing way or generating new visitors to your website.

COST OF A PRODUCT FILM

A product film is like a tailored suit. If you buy it off the rail at the specified price, while it might not be of poor quality, it will never fully meet your expectations. Instead, we take your measurements and allow you to specify the quality and nature of the product you want. Once this is done, the workload is calculated and you are quoted a fixed price for the product. Any changes made after ordering are charged separately. The same process is used for your product film.

Ultimately, you receive a personalised quotation, in the sense of a fixed price for your product film. We are also happy to quote prices for subsequent, additional requests beyond the specified outline, such as dubbing with different speakers’ voices or dubbing with foreign-language speakers in addition to the main speaker, an animated audio logo, 3D animation, and so on.

To give you a rough idea of prices: starting at €3,500 we can produce a professional film on your behalf about your product to reinforce its brand image in Full HD or 4K quality using state-of-the-art technology. Perhaps you need films for a number of products? If so, feel free to contact us to discuss prices and details.

Are you planning a product film? Would you like a customised quotation? If so, give plenamedia.tv a call. Further information about promotional films, trade fair films, commercials, product films and conference films. plenamedia.tv: top-quality services guaranteed, across North Rhine-Westphalia, Cologne, Düsseldorf, Dortmund, Bonn, Leverkusen, Mönchengladbach, Aachen, Münster, Bochum, Siegen, Germany and Europe.

YOUR PROMOTIONAL FILM STARTS WITH AN IDEA

Are you considering having a promotional film made for your business? At plenamedia.tv, we have many years of experience in making a film for your company that can open up new marketing avenues. Ultimately, your promotional film should freely reflect your ideas in terms of your corporate philosophy, processes and strategy and in accordance with your wishes, with professional support provided by plenamedia.tv. This may involve achieving a better market share for your products, acquiring new customers, maintaining and provoking the interest of your existing customers, attracting new employees or raising awareness of your organisation.

WHAT TYPE OF PROMOTIONAL FILM ARE YOU AIMING FOR?

A professionally produced “tailored suit” in the form of a film about and for your company can achieve a variety of goals. It might be an artfully designed promotional film, a promotional film as an enthralling story that evokes emotions in the viewer, or a promotional film as a portrait of your company that aims to showcase the most important features and processes in a factual way. Needless to say, stylistic elements can also be combined and introduced if necessary. At the preliminary stage, you can decide whether the promotional film should:

  • refer to the essential aspects and strengths of your company, based on interviews with you, your employees and customers – in other words, representing a portrait of your company (with a running time of 120-180 second) and giving a picture of your products, taking into account the brand image and brand identity.
  • be staged as a traditional company presentation or a state-of-the-art story, with a number of focus areas established and a professional voiceover artist who leads the viewer through the video (with a running time of 180-240 seconds)
  • whether the promotional film should be staged to be used in multiple ways: on your exhibition stand, in marketing, in advertising – and by modifying or adding specific elements or segments (with a running time of 240-300 seconds)
  • or whether the promotional film should be enhanced by an animated, audio logo with a music track or an integrated colour 3D animation

Ultimately, your promotional film should freely reflect your ideas in terms of your corporate philosophy, processes and strategy and in accordance with your wishes, with professional support provided by plenamedia.tv. This may involve achieving a better market share for your products or acquiring new customers. Your promotional film should be usable in many ways (on your website, in social media, at a trade fair) and be up to date in terms of its form both now and in the future (for the next few years, at least).
In modern marketing practice, promotional films continue to play a crucial role and are an effective tool for presenting your company.

PLANNING AND IMPLEMENTATION

In the preliminary planning phase, you give us the information and details we need for our planning by means of telephone calls and virtual meetings. If any issues are still unclear, we will gladly attend a kick-off meeting at your company premises. After that, we will draw up a preview of the storyboard that contains our comments and that is sent to you for your input. When this collaborative work has been completed and the storyboard has been approved by you for the production of your film, we start working on the rest of the conceptual implementation of the project.

COST OF A PROMOTIONAL FILM

A promotional film is like a tailored suit. If you buy it off the rail at the specified price, while it might not be of poor quality, it will never fully meet your expectations. Instead, we take your measurements and allow you to specify the quality and nature of the product you want. Ultimately, you will receive a personalised quotation, in the sense of a fixed price for your promotional film. We are also happy to quote prices for subsequent additional requests beyond the specified outline, such as dubbing with different speakers’ voices or dubbing with foreign-language speakers in addition to the main speaker that has been arranged, and to provide guideline prices. For a small business, a promo film would cost about €5,000 (one day of filming for a running time of around 120 seconds), and €10,000 for medium-sized companies requiring two to three days of filming.

Would you like your own promotional film? Would you like a customised quotation? If so, give plenamedia.tv a call.

An event film is actually a vital tool that can no longer be dispensed with for your presentations or your company. With your event film, you can draw the attention of new customers to your product, your company and your brand. Visual content set to music will have a positive, mood-lifting effect and differentiate you effectively from the competition.

Whether you use an event film to record your conference, your in-house event, your corporate celebration, your company anniversary or even a private celebration, plenamedia.tv will capture that moment on film for you either as a video or a livestream. We will work with you on devising a concept, while our team will be busy in the background without disturbing your event. We will take the pressure off you so that you can devote your entire attention to your event. We organise post-production from the editing stage to the use of 2D and 3D animations, a musical soundtrack, and voiceover – including native foreign-language speakers – in line with your ideas and wishes. We ensure timely completion, with a guaranteed delivery deadline at a fixed price.

The price will depend largely on the filming required (number of camera operators, duration of the event in hours or number of days, the technology used, etc.) and the post-production requirements. These will be agreed in intensive discussions and when you formulate your wishes and requirements at the pre-production stage in the storyboard.

Ultimately, however, your event should be a highlight and depicted in this way. The costs for a made-to-measure product of this type, however, can only be calculated on a fixed-price basis for you after the preliminary discussions. Regarding prices, at plenamedia.tv we can quote a range of prices up to any level, depending on the services required.

An event film can also be used for marketing purposes in a wide range of formats on different platforms. plenamedia.tv will support you during the event – irrespective of its size and whether using a mobile camera or livestreaming using multiple cameras. Feel free to contact us and we will offer you the appropriate solution.

Whether in Cologne, North Rhine-Westphalia, Düsseldorf, Dortmund, Bonn or Bergisch Gladbach, plenamedia.tv will produce your event film based on your wishes and specifications (storyboard) in a highly professional way using multiple cameras in cinema-standard 4K high quality. We will draw up the storyboard based on your specifications.
As a special supplement to your event film, we also offer live video production and livestreaming using state-of-the-art technology (up to eight cameras, TZ cameras, cloud hosting, etc.).

Please contact plenamedia.tv for more information. We will be happy to hear from you.