{"id":3787,"date":"2020-12-02T09:12:56","date_gmt":"2020-12-02T09:12:56","guid":{"rendered":"https:\/\/plenamedia.tv\/filmproduktion\/werbefilm\/"},"modified":"2024-05-22T10:52:02","modified_gmt":"2024-05-22T09:52:02","slug":"commercials","status":"publish","type":"filmproduktion","link":"https:\/\/plenamedia.tv\/en\/filmproduktion\/commercials\/","title":{"rendered":"Commercials"},"content":{"rendered":"<div id=\"pl-3787\"  class=\"panel-layout\" ><div id=\"pg-3787-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-3787-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-3787-0-0-0\" class=\"so-panel widget widget_cruddy-area-sow panel-first-child panel-last-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-cruddy-area-sow so-widget-cruddy-area-sow-base\"\n\t\t\t\n\t\t>\r\n<div class=\"cruddy-area\">\r\n\t<div class=\"cruddy-area-content\" style=\"max-width: 1180px\">\r\n\t\t<div id=\"pl-w2c94e3a4\"  class=\"panel-layout\" ><div id=\"pg-w2c94e3a4-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w2c94e3a4-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w2c94e3a4-0-0-0\" class=\"so-panel widget widget_cruddy-youtube-playlist-sow panel-first-child panel-last-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-cruddy-youtube-playlist-sow so-widget-cruddy-youtube-playlist-sow-cruddy-video-d75171398898-3787\"\n\t\t\t\n\t\t>\r\n<div class=\"cruddy-youtube-playlist\">\r\n\r\n<div class=\"cruddy-row\"><div class=\"cruddy-col\" style=\"width: 33.333333333333%;\"><div class='cruddy-video'><div class='video'><iframe data-clicksrc=\"https:\/\/youtube.com\/embed\/Itu-2Ukn2AA?autoplay=1\" data-click-selector=\".poster\" title=\"PKW F\u00fchrerschein - Motorradf\u00fchrerschein - Fahrerlaubnis Bergisch Gladbach - Bergisches Land - K\u00f6ln\" allowfullscreen><\/iframe><div class=\"poster\" style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/Itu-2Ukn2AA\/0.jpg);\"><\/div><\/div><\/div><\/div><div class=\"cruddy-col\" style=\"width: 33.333333333333%;\"><div class='cruddy-video'><div class='video'><iframe data-clicksrc=\"https:\/\/youtube.com\/embed\/BVi-Pd-YQO8?autoplay=1\" data-click-selector=\".poster\" title=\"Film Kettenbach Sugi Sponge -  3D Animationsfilm - Werbefilm - plenamedia.tv\" allowfullscreen><\/iframe><div class=\"poster\" style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/BVi-Pd-YQO8\/0.jpg);\"><\/div><\/div><\/div><\/div><div class=\"cruddy-col\" style=\"width: 33.333333333333%;\"><div class='cruddy-video'><div class='video'><iframe data-clicksrc=\"https:\/\/youtube.com\/embed\/2wUVrcEWnrY?autoplay=1\" data-click-selector=\".poster\" title=\"Segeln am Pilsensee 2022\u2013 Urlaub in Bayern im f\u00fcnf Seenland \u2013 Segelclub Pilsensee e.V.\" allowfullscreen><\/iframe><div class=\"poster\" style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/2wUVrcEWnrY\/0.jpg);\"><\/div><\/div><\/div><\/div><\/div><div class=\"cruddy-row\"><div class=\"cruddy-col\" style=\"width: 33.333333333333%;\"><div class='cruddy-video'><div class='video'><iframe data-clicksrc=\"https:\/\/youtube.com\/embed\/sRt-c9oz0xs?autoplay=1\" data-click-selector=\".poster\" title=\"K\u00f6lner Zoo 2022 - Der Zoo in 90 Sekunden - kurzer Imagefilm 2022\" allowfullscreen><\/iframe><div class=\"poster\" style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/sRt-c9oz0xs\/0.jpg);\"><\/div><\/div><\/div><\/div><div class=\"cruddy-col\" style=\"width: 33.333333333333%;\"><div class='cruddy-video'><div class='video'><iframe data-clicksrc=\"https:\/\/youtube.com\/embed\/E1MCmP2u44o?autoplay=1\" data-click-selector=\".poster\" title=\"Hausverkauf 2023 - Drohnen Luftaufnahmen ihrer Immobilie - Ihr Haus von oben\" allowfullscreen><\/iframe><div class=\"poster\" style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/E1MCmP2u44o\/0.jpg);\"><\/div><\/div><\/div><\/div><div class=\"cruddy-col\" style=\"width: 33.333333333333%;\"><div class='cruddy-video'><div class='video'><iframe data-clicksrc=\"https:\/\/youtube.com\/embed\/k568Hhgw0H8?autoplay=1\" data-click-selector=\".poster\" title=\"2022 - Animiertes 3D Corporate Logo - werbewirksame produktbezogene 3D Animation und Visualisierung\" allowfullscreen><\/iframe><div class=\"poster\" style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/k568Hhgw0H8\/0.jpg);\"><\/div><\/div><\/div><\/div><\/div><div class=\"cruddy-row\"><div class=\"cruddy-col\" style=\"width: 33.333333333333%;\"><div class='cruddy-video'><div class='video'><iframe data-clicksrc=\"https:\/\/youtube.com\/embed\/lYGGJPSkH-s?autoplay=1\" data-click-selector=\".poster\" title=\"Exklusive Individualreisen S\u00fcdafrika - 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die Villa Bodinus\" allowfullscreen><\/iframe><div class=\"poster\" style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/x_rt2vySz74\/0.jpg);\"><\/div><\/div><\/div><\/div><div class=\"cruddy-col\" style=\"width: 33.333333333333%;\"><div class='cruddy-video'><div class='video'><iframe data-clicksrc=\"https:\/\/youtube.com\/embed\/prrPlQRWNms?autoplay=1\" data-click-selector=\".poster\" title=\"Urlaub im Wohnwagen 2023 -  Deutschland & Bayern im Wohnwagen von Fendt\" allowfullscreen><\/iframe><div class=\"poster\" style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/prrPlQRWNms\/0.jpg);\"><\/div><\/div><\/div><\/div><div class=\"cruddy-col\" style=\"width: 33.333333333333%;\"><div class='cruddy-video'><div class='video'><iframe data-clicksrc=\"https:\/\/youtube.com\/embed\/ahTSvUMKlto?autoplay=1\" data-click-selector=\".poster\" title=\"Urlaub in Deutschland & in Bayern im Fendt Wohnwagen - Radtouren an der Donau im Donau Ries Film 5\" allowfullscreen><\/iframe><div class=\"poster\" style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/ahTSvUMKlto\/0.jpg);\"><\/div><\/div><\/div><\/div><\/div><div class=\"cruddy-row\"><div class=\"cruddy-col\" style=\"width: 33.333333333333%;\"><div class='cruddy-video'><div class='video'><iframe data-clicksrc=\"https:\/\/youtube.com\/embed\/8fzfCxzc3nM?autoplay=1\" data-click-selector=\".poster\" title=\"Wo wir sind ist Urlaub - Aktiv Sport Campingurlaub im Wohnwagen - Die ganze Klasse von Fendt Caravan\" allowfullscreen><\/iframe><div class=\"poster\" style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/8fzfCxzc3nM\/0.jpg);\"><\/div><\/div><\/div><\/div><div class=\"cruddy-col\" style=\"width: 33.333333333333%;\"><\/div><div class=\"cruddy-col\" style=\"width: 33.333333333333%;\"><\/div><\/div>\r\n<\/div><\/div><\/div><\/div><\/div><\/div>\t<\/div>\r\n<\/div><\/div><\/div><\/div><\/div><div id=\"pg-3787-1\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-3787-1\" ><div id=\"pgc-3787-1-0\"  class=\"panel-grid-cell\" ><div id=\"panel-3787-1-0-0\" class=\"so-panel widget widget_cruddy-area-sow panel-first-child panel-last-child\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-cruddy-area-sow so-widget-cruddy-area-sow-base\"\n\t\t\t\n\t\t>\r\n<div class=\"cruddy-area\">\r\n\t<div class=\"cruddy-area-content\" style=\"max-width: 1180px\">\r\n\t\t<div id=\"pl-w8a6c1616\"  class=\"panel-layout\" ><div id=\"pg-w8a6c1616-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w8a6c1616-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w8a6c1616-0-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"panel-widget-style panel-widget-style-for-w8a6c1616-0-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p>A commercial should have a running time of between six and 90 seconds. The aim of a commercial is to give viewers a clear message that influences their buying behaviour after they have seen for the film, making them more likely to buy the product or service afterwards. A wide range of stylistic devices can be used in a commercial \u2013 the key lies in ensuring that the promotional message can be understood by everyone. This implies that the message should be clear, but also emotional and targeted.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\t<\/div>\r\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-3787-2\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-3787-2\" ><div id=\"pgc-3787-2-0\"  class=\"panel-grid-cell\" ><div id=\"panel-3787-2-0-0\" class=\"so-panel widget widget_cruddy-area-sow panel-first-child panel-last-child\" data-index=\"2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-cruddy-area-sow so-widget-cruddy-area-sow-base\"\n\t\t\t\n\t\t>\r\n<div class=\"cruddy-area\">\r\n\t<div class=\"cruddy-area-content\" style=\"max-width: 1180px\">\r\n\t\t<div id=\"pl-wfbfe7e8c\"  class=\"panel-layout\" ><div id=\"pg-wfbfe7e8c-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-wfbfe7e8c-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-wfbfe7e8c-0-0-0\" class=\"so-panel widget widget_cruddy-heading-sow panel-first-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-cruddy-heading-sow so-widget-cruddy-heading-sow-cruddy-heading-26fd5c98b6aa\"\n\t\t\t\n\t\t><div class=\"cruddy-heading h3\"><h3 class='heading'>REASONS FOR PRODUCING A COMMERCIAL<\/h3><\/div>\n<\/div><\/div><div id=\"panel-wfbfe7e8c-0-0-1\" class=\"so-panel widget widget_sow-editor panel-last-child\" data-index=\"1\" ><div class=\"panel-widget-style panel-widget-style-for-wfbfe7e8c-0-0-1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p>The viewers should learn about the importance of the product and that their decision is the right one. Objective: an increase in sales. Commercials are designed to increase viewers\u2019 awareness of the brand, maintain their attention, and boost awareness of the corporate brand or product brand in the market.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\t<\/div>\r\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-3787-3\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-3787-3\" ><div id=\"pgc-3787-3-0\"  class=\"panel-grid-cell\" ><div id=\"panel-3787-3-0-0\" class=\"so-panel widget widget_cruddy-area-sow panel-first-child panel-last-child\" data-index=\"3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-cruddy-area-sow so-widget-cruddy-area-sow-base\"\n\t\t\t\n\t\t>\r\n<div class=\"cruddy-area\">\r\n\t<div class=\"cruddy-area-content\" style=\"max-width: 1180px\">\r\n\t\t<div id=\"pl-wef33294a\"  class=\"panel-layout\" ><div id=\"pg-wef33294a-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-wef33294a-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-wef33294a-0-0-0\" class=\"so-panel widget widget_cruddy-heading-sow panel-first-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-cruddy-heading-sow so-widget-cruddy-heading-sow-cruddy-heading-26fd5c98b6aa\"\n\t\t\t\n\t\t><div class=\"cruddy-heading h3\"><h3 class='heading'>WHAT YOU SHOULD CONSIDER AHEAD OF PRODUCTION<\/h3><\/div>\n<\/div><\/div><div id=\"panel-wef33294a-0-0-1\" class=\"so-panel widget widget_sow-editor panel-last-child\" data-index=\"1\" ><div class=\"panel-widget-style panel-widget-style-for-wef33294a-0-0-1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p>Commercials are always short films \u2013 with a typical length of six to 90 seconds. It is worth asking yourself the following questions before deciding how the commercial should be produced:<\/p>\n<p>What message do I want to convey with the commercial?<\/p>\n<p>How can I present the company\/product positively to the viewer?<\/p>\n<p>How can I arouse the viewer\u2019s interest and thereby enhance the image of the brand?<\/p>\n<p>What is the core message?<\/p>\n<p>What are the characteristics of my target audience?<\/p>\n<p>On which media would I like to run the commercial?<\/p>\n<p>What is my budget?<\/p>\n<p>You can use the commercial in targeted ad campaigns, on TV or in cinemas, on websites, on YouTube, Instagram or Facebook, at in-house events, at conferences and on the exhibition stand.<\/p>\n<p><strong>Cost of a commercial<\/strong><br \/>\nAn important cost element is made up of the expenditure incurred in preliminary planning, production (filming days, shooting locations, actors, make-up artist, film locations, drone shots, additional 3D animations, etc.) and exploitation costs (i.e. media costs). Media costs will depend on the channel used and the transmission time.<br \/>\nCommercials can be used in an almost limitless variety of ways. A professionally produced TV ad can increase awareness of the product, brand or company and make it stand out distinctively from the competition. With a professionally filmed commercial, you can boost the recognition enjoyed by your company or your brand and, by evoking positive emotions, increase viewers\u2019 loyalty to your corporate or product brand as part of an image enhancement campaign.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\t<\/div>\r\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"featured_media":3789,"template":"","class_list":["post-3787","filmproduktion","type-filmproduktion","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Commercials \u2013 to promote your business \u2013 our newest film production service<\/title>\n<meta name=\"description\" content=\"Commercials \u2013 with your ad, you can change the consumer&#039;s attitude towards your product and your brand, thereby changing their purchasing behaviour.\" \/>\n<meta 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