{"id":3950,"date":"2020-12-02T09:12:56","date_gmt":"2020-12-02T09:12:56","guid":{"rendered":"https:\/\/plenamedia.tv\/filmproduktion\/werbefilm\/"},"modified":"2024-05-22T10:38:35","modified_gmt":"2024-05-22T09:38:35","slug":"film-publicitaire","status":"publish","type":"filmproduktion","link":"https:\/\/plenamedia.tv\/fr\/filmproduktion\/film-publicitaire\/","title":{"rendered":"Film publicitaire"},"content":{"rendered":"<div id=\"pl-3950\"  class=\"panel-layout\" ><div id=\"pg-3950-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-3950-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-3950-0-0-0\" class=\"so-panel widget widget_cruddy-area-sow panel-first-child panel-last-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-cruddy-area-sow so-widget-cruddy-area-sow-base\"\n\t\t\t\n\t\t>\r\n<div class=\"cruddy-area\">\r\n\t<div class=\"cruddy-area-content\" style=\"max-width: 1180px\">\r\n\t\t<div id=\"pl-w8ec20e84\"  class=\"panel-layout\" ><div id=\"pg-w8ec20e84-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w8ec20e84-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w8ec20e84-0-0-0\" class=\"so-panel widget widget_cruddy-youtube-playlist-sow panel-first-child panel-last-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-cruddy-youtube-playlist-sow so-widget-cruddy-youtube-playlist-sow-cruddy-video-d75171398898-3950\"\n\t\t\t\n\t\t>\r\n<div class=\"cruddy-youtube-playlist\">\r\n\r\n<div class=\"cruddy-row\"><div class=\"cruddy-col\" style=\"width: 33.333333333333%;\"><div class='cruddy-video'><div class='video'><iframe data-clicksrc=\"https:\/\/youtube.com\/embed\/Itu-2Ukn2AA?autoplay=1\" data-click-selector=\".poster\" title=\"PKW F\u00fchrerschein - Motorradf\u00fchrerschein - Fahrerlaubnis Bergisch Gladbach - Bergisches Land - K\u00f6ln\" allowfullscreen><\/iframe><div class=\"poster\" style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/Itu-2Ukn2AA\/0.jpg);\"><\/div><\/div><\/div><\/div><div class=\"cruddy-col\" style=\"width: 33.333333333333%;\"><div class='cruddy-video'><div class='video'><iframe data-clicksrc=\"https:\/\/youtube.com\/embed\/BVi-Pd-YQO8?autoplay=1\" data-click-selector=\".poster\" title=\"Film Kettenbach Sugi Sponge -  3D Animationsfilm - Werbefilm - plenamedia.tv\" allowfullscreen><\/iframe><div class=\"poster\" style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/BVi-Pd-YQO8\/0.jpg);\"><\/div><\/div><\/div><\/div><div class=\"cruddy-col\" style=\"width: 33.333333333333%;\"><div class='cruddy-video'><div class='video'><iframe data-clicksrc=\"https:\/\/youtube.com\/embed\/2wUVrcEWnrY?autoplay=1\" data-click-selector=\".poster\" title=\"Segeln am Pilsensee 2022\u2013 Urlaub in Bayern im f\u00fcnf Seenland \u2013 Segelclub Pilsensee e.V.\" allowfullscreen><\/iframe><div class=\"poster\" style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/2wUVrcEWnrY\/0.jpg);\"><\/div><\/div><\/div><\/div><\/div><div class=\"cruddy-row\"><div class=\"cruddy-col\" style=\"width: 33.333333333333%;\"><div class='cruddy-video'><div class='video'><iframe data-clicksrc=\"https:\/\/youtube.com\/embed\/sRt-c9oz0xs?autoplay=1\" data-click-selector=\".poster\" title=\"K\u00f6lner Zoo 2022 - Der Zoo in 90 Sekunden - kurzer Imagefilm 2022\" allowfullscreen><\/iframe><div class=\"poster\" style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/sRt-c9oz0xs\/0.jpg);\"><\/div><\/div><\/div><\/div><div class=\"cruddy-col\" style=\"width: 33.333333333333%;\"><div class='cruddy-video'><div class='video'><iframe data-clicksrc=\"https:\/\/youtube.com\/embed\/E1MCmP2u44o?autoplay=1\" data-click-selector=\".poster\" title=\"Hausverkauf 2023 - Drohnen Luftaufnahmen ihrer Immobilie - Ihr Haus von oben\" allowfullscreen><\/iframe><div class=\"poster\" style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/E1MCmP2u44o\/0.jpg);\"><\/div><\/div><\/div><\/div><div class=\"cruddy-col\" style=\"width: 33.333333333333%;\"><div class='cruddy-video'><div class='video'><iframe data-clicksrc=\"https:\/\/youtube.com\/embed\/k568Hhgw0H8?autoplay=1\" data-click-selector=\".poster\" title=\"2022 - Animiertes 3D Corporate Logo - werbewirksame produktbezogene 3D Animation und Visualisierung\" allowfullscreen><\/iframe><div class=\"poster\" style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/k568Hhgw0H8\/0.jpg);\"><\/div><\/div><\/div><\/div><\/div><div class=\"cruddy-row\"><div class=\"cruddy-col\" style=\"width: 33.333333333333%;\"><div class='cruddy-video'><div class='video'><iframe data-clicksrc=\"https:\/\/youtube.com\/embed\/lYGGJPSkH-s?autoplay=1\" data-click-selector=\".poster\" title=\"Exklusive Individualreisen S\u00fcdafrika - 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SUP Yoga ber M\u00fcnchen in Bayern f\u00fcnf Seenland\" allowfullscreen><\/iframe><div class=\"poster\" style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/jzYFDZFS6rM\/0.jpg);\"><\/div><\/div><\/div><\/div><div class=\"cruddy-col\" style=\"width: 33.333333333333%;\"><div class='cruddy-video'><div class='video'><iframe data-clicksrc=\"https:\/\/youtube.com\/embed\/ojwZkVnHi7o?autoplay=1\" data-click-selector=\".poster\" title=\"Bistro Nr.1 am See  \u2013 Camping und Glamping Pilsensee- Das Bistro im f\u00fcnf Seenland -  Region M\u00fcnchen\" allowfullscreen><\/iframe><div class=\"poster\" style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/ojwZkVnHi7o\/0.jpg);\"><\/div><\/div><\/div><\/div><div class=\"cruddy-col\" style=\"width: 33.333333333333%;\"><div class='cruddy-video'><div class='video'><iframe data-clicksrc=\"https:\/\/youtube.com\/embed\/t9bsJQZCMsE?autoplay=1\" data-click-selector=\".poster\" title=\"Minimarkt Camp Paradise und Landb\u00e4ckerei Zobel Seefeld  \u2013 Camping Pilsensee am Schlo\u00df Seefeld\" allowfullscreen><\/iframe><div class=\"poster\" style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/t9bsJQZCMsE\/0.jpg);\"><\/div><\/div><\/div><\/div><\/div><div class=\"cruddy-row\"><div class=\"cruddy-col\" style=\"width: 33.333333333333%;\"><div class='cruddy-video'><div class='video'><iframe data-clicksrc=\"https:\/\/youtube.com\/embed\/x_rt2vySz74?autoplay=1\" data-click-selector=\".poster\" title=\"Eventlocation Nr.1 in K\u00f6ln - die Villa Bodinus\" allowfullscreen><\/iframe><div class=\"poster\" style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/x_rt2vySz74\/0.jpg);\"><\/div><\/div><\/div><\/div><div class=\"cruddy-col\" style=\"width: 33.333333333333%;\"><div class='cruddy-video'><div class='video'><iframe data-clicksrc=\"https:\/\/youtube.com\/embed\/prrPlQRWNms?autoplay=1\" data-click-selector=\".poster\" title=\"Urlaub im Wohnwagen 2023 -  Deutschland & Bayern im Wohnwagen von Fendt\" allowfullscreen><\/iframe><div class=\"poster\" style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/prrPlQRWNms\/0.jpg);\"><\/div><\/div><\/div><\/div><div class=\"cruddy-col\" style=\"width: 33.333333333333%;\"><div class='cruddy-video'><div class='video'><iframe data-clicksrc=\"https:\/\/youtube.com\/embed\/ahTSvUMKlto?autoplay=1\" data-click-selector=\".poster\" title=\"Urlaub in Deutschland & in Bayern im Fendt Wohnwagen - Radtouren an der Donau im Donau Ries Film 5\" allowfullscreen><\/iframe><div class=\"poster\" style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/ahTSvUMKlto\/0.jpg);\"><\/div><\/div><\/div><\/div><\/div><div class=\"cruddy-row\"><div class=\"cruddy-col\" style=\"width: 33.333333333333%;\"><div class='cruddy-video'><div class='video'><iframe data-clicksrc=\"https:\/\/youtube.com\/embed\/8fzfCxzc3nM?autoplay=1\" data-click-selector=\".poster\" title=\"Wo wir sind ist Urlaub - Aktiv Sport Campingurlaub im Wohnwagen - Die ganze Klasse von Fendt Caravan\" allowfullscreen><\/iframe><div class=\"poster\" style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/8fzfCxzc3nM\/0.jpg);\"><\/div><\/div><\/div><\/div><div class=\"cruddy-col\" style=\"width: 33.333333333333%;\"><\/div><div class=\"cruddy-col\" style=\"width: 33.333333333333%;\"><\/div><\/div>\r\n<\/div><\/div><\/div><\/div><\/div><\/div>\t<\/div>\r\n<\/div><\/div><\/div><\/div><\/div><div id=\"pg-3950-1\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-3950-1\" ><div id=\"pgc-3950-1-0\"  class=\"panel-grid-cell\" ><div id=\"panel-3950-1-0-0\" class=\"so-panel widget widget_cruddy-area-sow panel-first-child panel-last-child\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-cruddy-area-sow so-widget-cruddy-area-sow-base\"\n\t\t\t\n\t\t>\r\n<div class=\"cruddy-area\">\r\n\t<div class=\"cruddy-area-content\" style=\"max-width: 1180px\">\r\n\t\t<div id=\"pl-wb34240a6\"  class=\"panel-layout\" ><div id=\"pg-wb34240a6-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-wb34240a6-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-wb34240a6-0-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"panel-widget-style panel-widget-style-for-wb34240a6-0-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p>Un film publicitaire peut durer entre 6 et 90 secondes. Il a pour but de transmettre un message clair au spectateur afin d\u2019influencer son comportement d\u2019achat, pour qu\u2019il soit davantage dispos\u00e9 \u00e0 acheter le produit apr\u00e8s avoir vu le film. Les moyens stylistiques du film publicitaire sont libres, mais la communication du message publicitaire doit \u00eatre comprise par tout le monde. Cela signifie que le message doit \u00eatre formul\u00e9 de fa\u00e7on claire, mais en m\u00eame temps \u00e9motionnelle et pr\u00e9cise.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\t<\/div>\r\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-3950-2\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-3950-2\" ><div id=\"pgc-3950-2-0\"  class=\"panel-grid-cell\" ><div id=\"panel-3950-2-0-0\" class=\"so-panel widget widget_cruddy-area-sow panel-first-child panel-last-child\" data-index=\"2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-cruddy-area-sow so-widget-cruddy-area-sow-base\"\n\t\t\t\n\t\t>\r\n<div class=\"cruddy-area\">\r\n\t<div class=\"cruddy-area-content\" style=\"max-width: 1180px\">\r\n\t\t<div id=\"pl-wce2be5f2\"  class=\"panel-layout\" ><div id=\"pg-wce2be5f2-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-wce2be5f2-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-wce2be5f2-0-0-0\" class=\"so-panel widget widget_cruddy-heading-sow panel-first-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-cruddy-heading-sow so-widget-cruddy-heading-sow-cruddy-heading-26fd5c98b6aa\"\n\t\t\t\n\t\t><div class=\"cruddy-heading h3\"><h3 class='heading'>ATOUTS EN FAVEUR D\u2019UNE PRODUCTION DE FILM PUBLICITAIRE<\/h3><\/div>\n<\/div><\/div><div id=\"panel-wce2be5f2-0-0-1\" class=\"so-panel widget widget_sow-editor panel-last-child\" data-index=\"1\" ><div class=\"panel-widget-style panel-widget-style-for-wce2be5f2-0-0-1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p>Le spectateur doit \u00eatre persuad\u00e9 de la justesse de la d\u00e9cision d\u2019achat. Objectif\u00a0: augmenter le chiffre d\u2019affaires. Il doit g\u00e9n\u00e9rer une attention soutenue de la part du spectateur et augmenter la perception de la marque de l\u2019entreprise \/ du produit sur le march\u00e9.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\t<\/div>\r\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-3950-3\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-3950-3\" ><div id=\"pgc-3950-3-0\"  class=\"panel-grid-cell\" ><div id=\"panel-3950-3-0-0\" class=\"so-panel widget widget_cruddy-area-sow panel-first-child panel-last-child\" data-index=\"3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-cruddy-area-sow so-widget-cruddy-area-sow-base\"\n\t\t\t\n\t\t>\r\n<div class=\"cruddy-area\">\r\n\t<div class=\"cruddy-area-content\" style=\"max-width: 1180px\">\r\n\t\t<div id=\"pl-wb9a20bcf\"  class=\"panel-layout\" ><div id=\"pg-wb9a20bcf-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-wb9a20bcf-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-wb9a20bcf-0-0-0\" class=\"so-panel widget widget_cruddy-heading-sow panel-first-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-cruddy-heading-sow so-widget-cruddy-heading-sow-cruddy-heading-26fd5c98b6aa\"\n\t\t\t\n\t\t><div class=\"cruddy-heading h3\"><h3 class='heading'>QUE DEVEZ-VOUS CONSID\u00c9RER AVANT LA PRODUCTION<\/h3><\/div>\n<\/div><\/div><div id=\"panel-wb9a20bcf-0-0-1\" class=\"so-panel widget widget_sow-editor panel-last-child\" data-index=\"1\" ><div class=\"panel-widget-style panel-widget-style-for-wb9a20bcf-0-0-1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p>Le film publicitaire a toujours un format court, g\u00e9n\u00e9ralement de 6 \u00e0 90 secondes. Vous devriez vous poser les questions suivantes avant de d\u00e9cider de produire un film publicitaire :<\/p>\n<p>Quel message doit faire passer le film publicitaire ?<\/p>\n<p>Comment puis-je pr\u00e9senter l\u2019entreprise ou le produit de mani\u00e8re positive au spectateur ?<\/p>\n<p>Comment attirer l\u2019int\u00e9r\u00eat du spectateur et ainsi am\u00e9liorer l\u2019image de ma marque ?<\/p>\n<p>Quel est le message principal que je souhaite transmettre ?<\/p>\n<p>Quel est mon groupe cible ?<\/p>\n<p>Sur quels types de m\u00e9dias vais-je pr\u00e9senter le film publicitaire ?<\/p>\n<p>Quel est mon budget ?<\/p>\n<p>Vous pouvez utiliser le film promotionnel dans des campagnes publicitaires cibl\u00e9es, \u00e0 la t\u00e9l\u00e9vision ou dans les cin\u00e9mas, sur des sites Web, sur YouTube, Instagram ou Facebook, lors d\u2019expositions internes, de congr\u00e8s ou encore sur un stand d\u2019exposition.<\/p>\n<p><strong>Prix d\u2019un film publicitaire<\/strong><br \/>\nUn facteur de co\u00fbt important est le co\u00fbt de la pr\u00e9-planification, de la production (jours de tournage, lieux de tournage, acteurs, maquilleurs, lieux de tournage, plans par drones, animations 3D suppl\u00e9mentaires, etc.) ainsi que les co\u00fbts de diffusion.<\/p>\n<p>Les utilisations possibles d\u2019un film publicitaire sont presque illimit\u00e9es. Le spot publicitaire r\u00e9alis\u00e9 de mani\u00e8re professionnelle augmente la perception du produit, de la marque ou de l\u2019entreprise et les diff\u00e9rencie clairement de la concurrence. Avec un spot publicitaire tourn\u00e9 de mani\u00e8re professionnelle, vous augmentez la notori\u00e9t\u00e9 de votre entreprise et de votre marque\u00a0; les \u00e9motions positives se cr\u00e9ent entre le spectateur et la marque de l\u2019entreprise ou du produit dans le but d\u2019am\u00e9liorer son image.<\/p>\n<p>N'h\u00e9sitez pas \u00e0 nous contacter par mail, par t\u00e9l\u00e9phone ou demandez \u00e0 \u00eatre rappel\u00e9.e sans engagement.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\t<\/div>\r\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"featured_media":3952,"template":"","class_list":["post-3950","filmproduktion","type-filmproduktion","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Film publicitaire - Pour vous - Nos productions les plus r\u00e9centes<\/title>\n<meta name=\"description\" content=\"Film publicitaire - 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