YOUR PROMOTIONAL FILM STARTS WITH AN IDEA
Are you considering having a promotional film made for your business? At plenamedia.tv, we have many years of experience in making a film for your company that can open up new marketing avenues. Ultimately, your promotional film should freely reflect your ideas in terms of your corporate philosophy, processes and strategy and in accordance with your wishes, with professional support provided by plenamedia.tv. This may involve achieving a better market share for your products, acquiring new customers, maintaining and provoking the interest of your existing customers, attracting new employees or raising awareness of your organisation.
WHAT TYPE OF PROMOTIONAL FILM ARE YOU AIMING FOR?
A professionally produced “tailored suit” in the form of a film about and for your company can achieve a variety of goals. It might be an artfully designed promotional film, a promotional film as an enthralling story that evokes emotions in the viewer, or a promotional film as a portrait of your company that aims to showcase the most important features and processes in a factual way. Needless to say, stylistic elements can also be combined and introduced as necessary. At the preliminary stage, you can decide whether the promotional film should:
- refer to the essential aspects and strengths of your company, based on interviews with you, your employees and customers – in other words, representing a portrait of your company (with a running time of 120-180 second) and giving a picture of your products, taking into account the brand image and brand identity. Find out more
- be staged as a traditional company presentation or a state-of-the-art story, with a number of focus areas established, and whether a professional voiceover artist will lead the viewer through the video (with a running time of 180-240 seconds)
- whether the promotional film should be staged so that it can be used in multiple ways: on your exhibition stand, in marketing, in advertising – and by modifying or adding specific elements or segments (with a running time of 240-300 seconds)
- or whether the promotional film should be enhanced by an animated, audio logo with a music track or an integrated colour 3D animation
Ultimately, your promotional film should freely reflect your ideas in terms of your corporate philosophy, processes and strategy and in accordance with your wishes, with professional support provided by plenamedia.tv. This may involve achieving a better market share for your products or acquiring new customers. Your promotional film should be usable in many ways (on your website, in social media, at a trade fair) and be up to date in terms of its form both now and in the future (for the next few years, at least).
In modern marketing practice, promotional films continue to play a key role and are an effective tool for presenting your company.
PLANNING AND IMPLEMENTATION
In the preliminary planning phase, you give us the information and details we need for our planning by means of telephone calls and virtual meetings. If any issues are still unclear, we will gladly attend a kick-off meeting at your company premises. After that, we will draw up a preview of the storyboard, including our comments, that is sent to you for your input. When this collaborative work has been completed and the storyboard has been approved by you for the production of your film, we start work on the rest of the conceptual implementation of the project.
COST OF A PROMOTIONAL FILM
A promotional film is like a tailored suit. If you buy it off the rail at the specified price, while it might not be of poor quality, it will never fully meet your expectations. Instead, we take your measurements and allow you to specify the quality and nature of the product you want. Once this is done, the workload is calculated and you are quoted a fixed price for the product. Any changes made after ordering are charged separately. The same applies to your promotional film.
Ultimately, you will receive a personalised quotation, in the sense of a fixed price for your promotional film. We are also happy to quote prices for subsequent additional requests beyond the specified outline, such as dubbing with different speakers’ voices or dubbing with foreign-language speakers in addition to the main speaker that has been arranged. We are happy to provide guideline prices. For a small business, a promo film would cost about €5,000 (one day of filming for a running time of around 120 seconds), and €10,000 for medium-sized companies requiring two to three days of filming.
Would you like your own promotional film? Would you like a customised quotation? If so, give plenamedia.tv a call. Further information on trade fair films, commercials, product films and conference films.
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