IN WHAT WAY IS A PRODUCT FILM A PROMOTIONAL TOOL?
Perhaps you’d like to increase your company’s revenues, encourage viewers to purchase your product, raise awareness of your company and/or your products or you’d like to see more visits to your website? If any of this applies, then a product film, customised to fit your product, is the right medium to influence purchase decisions.
If it has the right tone, your product film will be given added value. For example, you can use an interview to highlight the innovative aspects and benefits of your product yourself, though this could also be done using a voiceover, on-screen text or simply through the use of music appropriate for the content.
WHY IS IT EASIER TO SELL A PRODUCT WITH THE AID OF A PRODUCT FILM?
The most important of the five senses in the human mind is that of sight, followed by that of hearing. When we read a text, letters are combined by the brain to make a word. This is time-consuming and exhausting. In contrast, moving images transmit the information to the brain in nanoseconds without the person becoming quickly tired. Eighty percent of all information reaches the human brain via the eyes. If an image is accompanied by text heard by the listener, the information absorbed by the brain increases to 95%.
By uploading your products on to YouTube and disseminating edited highlights of it on social media, you can cost effectively increase your number of viewers, the clicks on your website and your sales figures.
PLANNING AND IMPLEMENTATION
In the preliminary planning phase, you give us the information and details we need for our planning by means of telephone calls and virtual meetings. After that, we will draw up a preview of the storyboard, including our comments, that is sent to you for your input. When this collaborative work has been completed and the storyboard has been approved by you for the production of your film, we start work on the rest of the conceptual implementation of the project.
plenamedia.tv has many years of experience across Europe in producing a variety of formats of product films. You will be supported and assisted by plenamedia.tv from the planning stage until receipt of the finished product film. The target audience specified by you in advance will be won over by the added value offered by your product. The higher the standards evident in the production of your product film, the faster and more persuasively will you be able to address your chosen audience with your product film. That is why we also produce such firms using high-quality cameras featuring cine lenses in 4K – ensuring that your film can continue to be re-used in the future.
A high-quality product film will also prove important when trade fairs again gain headway as a marketing tool. In such cases, the product film is an ideal and effective promotional tool – whether for reaching your existing customers in an appealing and convincing way or generating new visitors to your website.
COST OF A PRODUCT FILM
A product film is like a tailored suit. If you buy it off the rail at the specified price, while it might not be of poor quality, it will never fully meet your expectations. Instead, we take your measurements and allow you to specify the quality and nature of the product you want. Once this is done, the workload is calculated and you are quoted a fixed price for the product. Any changes made after ordering are charged separately. The same process is used for your product film.
Ultimately, you receive a personalised quotation, in the sense of a fixed price for your product film. We are also happy to quote prices for subsequent, additional requests beyond the specified outline, such as dubbing with different speakers’ voices or dubbing with foreign-language speakers in addition to the main speaker, an animated audio logo, 3D animation, and so on.
To give you a rough idea of prices: starting at €3,200 we can produce a professional film on your behalf about your product to reinforce its brand image in Full HD or 4K quality using state-of-the-art technology. Perhaps you need films for a number of products? If so, feel free to contact us to discuss prices and details.
Are you planning a product film? Would you like a customised quotation? If so, give plenamedia.tv a call. Further information about promotional films, trade fair films, commercials, product films and conference films. plenamedia.tv: top-quality services guaranteed, across North Rhine-Westphalia, Cologne, Düsseldorf, Dortmund, Bonn, Leverkusen, Mönchengladbach, Aachen, Münster, Bochum, Siegen, Germany and Europe.