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    Commercials

    North Rhine-Westphalia, Cologne, Düsseldorf, Dortmund, Bonn, Aachen, Münster and Bochum

    plenamedia.tv has the necessary expertise, creativity, empathic mind-set, know-how and state-of-the-art equipment to produce a commercial (or advertisement, to use an older term) for your company or products in a visually and promotionally effective way, creating positive associations in the viewer with a consequent increase in their willingness to purchase. The plenamedia.tv team can produce commercials and ads for start-ups, small businesses, medium-sized companies and large organisations within the budget available. The planning process starts once you have made the decision to produce your commercial or ad. From that point onwards, we can begin to discuss with you your thoughts about brand identity, the film format to be used, the running time of your commercial or ad, and the media to be used. By the end of the process, we can start work on your commercial or ad, produced at a fixed price exclusively for your business and your brand, thereby giving your customers an impetus to buy your products.

    plenamedia.tv: North Rhine-Westphalia, Cologne, Düsseldorf, Dortmund, Bonn, Leverkusen, Mönchengladbach, Aachen, Münster, Bochum, Siegen, Germany and Europe.

    A commercial should have a running time of between six and 90 seconds. The aim of a commercial is to give viewers a clear message that influences their buying behaviour after they have seen for the film, making them more likely to buy the product or service afterwards. A wide range of stylistic devices can be used in a commercial – the key lies in ensuring that the promotional message can be understood by everyone. This implies that the message should be clear, but also emotional and targeted.

    REASONS FOR PRODUCING A COMMERCIAL

    The viewers should learn about the importance of the product and that their decision is the right one. Objective: an increase in sales. Commercials are designed to increase viewers’ awareness of the brand, maintain their attention, and boost awareness of the corporate brand or product brand in the market.

    WHAT YOU SHOULD CONSIDER AHEAD OF PRODUCTION

    Commercials are always short films – with a typical length of six to 90 seconds. It is worth asking yourself the following questions before deciding how the commercial should be produced:

    What message do I want to convey with the commercial?

    How can I present the company/product positively to the viewer?

    How can I arouse the viewer’s interest and thereby enhance the image of the brand?

    What is the core message?

    What are the characteristics of my target audience?

    On which media would I like to run the commercial?

    What is my budget?

    You can use the commercial in targeted ad campaigns, on TV or in cinemas, on websites, on YouTube, Instagram or Facebook, at in-house events, at conferences and on the exhibition stand.

    Cost of a commercial
    An important cost element is made up of the expenditure incurred in preliminary planning, production (filming days, shooting locations, actors, make-up artist, film locations, drone shots, additional 3D animations, etc.) and exploitation costs (i.e. media costs). Media costs will depend on the channel used and the transmission time.
    Commercials can be used in an almost limitless variety of ways. A professionally produced TV ad can increase awareness of the product, brand or company and make it stand out distinctively from the competition. With a professionally filmed commercial, you can boost the recognition enjoyed by your company or your brand and, by evoking positive emotions, increase viewers’ loyalty to your corporate or product brand as part of an image enhancement campaign.